Video is the wave of the future, with Cisco projecting that video will account for 82% of all internet traffic by 2021. And according to Wyzowl, 63% of businesses have already started using video content marketing. With those statistics in mind, is your business poised to ride the wave or wipeout?
The digital landscape has changed drastically in the last 10 years, so it’s no wonder businesses like yours may have doubts about video marketing. You may be thinking “It’s just for millennials”, “It’s not relative to my business”, or “It won’t provide good ROI”. There are many misconceptions about video, from its cost to its benefits, making it important to educate yourself about this important aspect of your marketing strategy.
Everyone loves video, which is not surprising when you consider that vision is our most dominant sense. Studies have shown that we retain more information when we view visual content, with the majority of users opting to view video when presented with both video and text. Video makes it easy for your business to communicate with and educate your customers in a way that is naturally engaging for them.
It’s not just the B2C market that is thriving with video. Forbes found that 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly. When you also consider Syndacast’s findings that 52% of marketing professionals worldwide name video as the type of content with best ROI, it becomes evident that video is emerging as an important influencer on purchasing decisions for every business type and size. The question to ask yourself is no longer “Can I afford to do video?”, but “Can I afford not to do video?”Sources: Cisco Wyzowl Forbes Syndacast