In this video, we give a few tips and tricks on shooting a how-to video.
How-to videos are some of the most popular on the internet. There are no shortage of people looking to start a DIY project and most of them are going to start with a how-to video to get themselves acquainted with a project. By providing how-to videos related to your business, you become a source for valuable information that your customers would have otherwise found on a competitor’s website. How-to videos are content to keep your customers engaged. Something as simple as the sharing an idea for moving a couch will be widely viewed and get your business in front of people who are looking for information. Give them a taste, and watch them come back for more!
Many content creators express frustration with the conversion rate of how-to videos, but the goal is to provide information for your customers. In this, you’ll be creating value that your customers will associate with your brand. Customers are more likely to visit your business if they feel you understand their needs and providing them with free relevant information via a how-to video shows that you’re connected with both their concerns, and your field in general.