It is important to understand common mistakes experienced when trying to use some form of video marketing and it is just as important to understand the kinds of problems you can run into without implementing video marketing into your business. It is normal for business owners to be cautious about how they spend their money, perhaps because they are a small business, or they aren’t sure how to strategize a video marketing plan into their business.
However, it is common for those looking into video marketing to have the wrong idea about important attributes that ensure that your business gets the most out of its strategy. These ideas prevent businesses from creating a video marketing strategy, or they lead businesses to make common mistakes that potentially harm the business in the long run. Keep reading to learn more about some common myths and misconceptions that go alongside video marketing.
No One Will Watch
Every year more information is being shared through video. In certain situations, people prefer learning information through video and can retain that information easier than if they were to read the information. According to DreamGrow, video will make up 80% of internet traffic by 2019 and it’s already the middle of the year! Unfortunately, potential users of video marketing fear that the material they create will go unused and unwatched, but this is not the case.
The key to debunk this common myth is to ensure that you have a plan! Make sure your videos have an organized, focused topic, and offer something of value to your audience. If you are not careful though, this myth can also help create another common misconception about video marketing: viral videos.
It Must Go Viral
Assuming no one, or not enough people, will watch your video is a big no-no in video marketing. You are a business; you aren’t trying to create the next viral cat-playing-a-keyboard video. If any business video marketing strategy is going to be successful it needs to have a targeted audience, which by default won’t reach every single person out there. It would be amazing to have billions of people view your video, but the purpose of your content should be to reach the specific type of audience you are trying to reach.
It Is All About Money
As a business, it is understandable to worry about wasting or losing money. One of the greatest advantages of video marketing though is that it isn’t as costly as people believe. You can hire a professional if it is in your budget, but if you make some videos yourself all they need are proper quality, sound, presence, and a provided value or purpose!
Not all videos have to be shot the exact same way either. You want a more professional presence for a how-to video or a product showcase, but for more personal videos like behind-the-scenes or event videos you can use a simple camcorder or even your cell phone. Another bonus is that when it comes to spending more money promoting your videos, the main thing you need to worry about is proper platform placement. Which takes us to our next myth.
YouTube Is the Go-To Platform
Just because YouTube is a video focused platform does not mean it is the only place, or perfect place, to place your content. For example, in August of 2018 DreamGrow found that Facebook generated almost 8-billions views daily of video content and snapchat followed closely behind with about 6 million. Although YouTubes view statistics may be greater than these numbers, the content it consists of matters. YouTube does not allow the same ability to create relationships with your audience as other platforms like Facebook, Instagram, or Twitter. Regardless of sharing your content on other platforms though, it should always lead your audience back to the place they can get to know you the best: your website.
Video is for Entertainment, Not Information
Many businesses assume from the beginning that their videos need to be completely original, scripted, and include props, gadgets or jokes to keep viewers entertained and drawn into their videos, but this is not the case. Although this tactic can work for some, businesses do not need to focus solely on entertainment-based content. For example, DreamGrow also found that 74% of viewers bought a product or service after watching an explainer-video. Explainer-videos can be entertaining and fun, but their purpose is to educate the viewer on the product itself and help answer or remove any questions or worries they may have about making a final purchase.
So, the content your video has and how you present it should be your focus. Some businesses can even create showroom tour videos or even 360-degree videos that help give viewers a more up close and personal view of the business and those who work within it. Well organized and structured videos can help generate leads and sales, and even create stronger and longer-lasting relationships with your customers. It isn’t always about views and it doesn’t always have to be turned into a joke.
Now, more information is always a bonus in any situation, so try not to overthink about anything else you may be misunderstanding. It is more than likely others are feeling the same things that you are. The solution? Research! Research! Research! You are reading this article to try to get a better understanding of video marketing, so you are already taking the right steps. Keep an open mind, and if you ever have any doubts, call the professionals. We are here to help. Which brings us to our next topic. Do you really need a professional? Or can you continue your online search for the right ways to handle a video marketing strategy and just save money and make the videos yourself? Check in with us in a couple of weeks to find out!