It is completely normal to have doubts when making any kind of decision, especially one that relates to things that are important to you. Your business and the people you try to reach are important to you, so it is totally understandable to doubt whether your business really needs a video marketing strategy. However, the truth of the matter is that not implementing video into your business can cause a variety of problems for you and even your audience. It may seem repetitive, but all these problems can create more severe problems when it comes to generating leads and sales. Keep reading to learn more about the kind of problems you could experience without a video marketing strategy or move on and click the following link to learn about how to get your strategy started today!
Problems Building Stronger Relationships and Trust
Business isn’t always about products or services or money. It is about your audience! Your potential and current customers are what help your business grow, so it is essential to create long-lasting and trusting relationships with the people you interact with. Without using video marketing, achieving this can become difficult. Other businesses that are using video can create close relationships with their audience and they don’t have to take extra time away from other responsibilities to achieve this. Video allows for your audience to see more up close and personal parts of your business without having to be there. Whether it’s through Meet-and-Greet videos, Testimonial videos, Behind-the-Scene videos, or Event videos, you cannot afford to miss out on the potential connections that video can bring you, your business, your employees, and your customers. You and your employees can’t always be there to answer every single question so using video can help answer common questions and give customers more information on the products and services they are considering. Without these connections, generating sales and leads becomes even more difficult.
Another issue that relates to leads and sales is targeting the right audience. There are billions of people on this planet and your business is as unique as any so it is essential that you are trying to catch the attention of the right kind of people so that you can increase your ROI, improve relationships and grow your brand. You can create videos that are meant for a group of people and customers are able to know relatively quickly whether your services (and videos) answers any questions they may have and if your product is right for them.
Problems with SEO and ROI
Not implementing a video marketing strategy can also cause businesses to experience problems with their SEO, or online search rankings (like Google or YouTube). Videos tend to have links, keywords, and descriptions that help viewers find exactly what they are looking for. If your business is using video marketing, it can be easier for customers to find your services and help with leads and sales even more. Without implementing video into your business, it may be difficult for potential customers to find your business and your products because you have no online presence. This can also tie back into the difficulty of creating connections, and once again, problems with generating leads and sales. Getting a greater ROI becomes impossible without the ability to make connections, get discovered by current and potential clients, or receive purchase orders.
Problems Generating Leads and Sales
Businesses that are not trying to use video marketing strategy are more than likely to experience problems with leads and sales. Without video to help aid in your marketing strategy, it may be difficult for customers to understand what your services really offer and they may not be able to get as much information as they are looking for. Even when a customer finds your business website (hopefully you have one!), they may be hesitant to make a final purchase or may not feel secure enough or informed enough to make a final decision. Whether you are a start-up company or a long-running business, video marketing has several advantages when it comes to increasing awareness and purchasing abilities for customers. Once a video is uploaded, it only needs to be checked for things like views, comments, or other kinds of audience responses and can be watched and shared repeatedly by potential and present customers. Just ensure that your business is placing the videos on the proper platforms.
Now this may not be a lot of information, but it is essential information to know before taking further steps in marketing for your business. We here at Business Video Consulting strive to help aid you in your journey for a growing and successful business, and video marketing is our super weapon. Having doubts is normal but you cannot ignore these facts. Creating a relationship with your audience is one of the most essential parts of any business and video marketing can help reach this goal, and as a result, lead to a better SEO and more generated leads and sales. Keep an eye out for next month’s blog where we discuss common myths and misconceptions about video marketing.
-Your Friendly Neighborhood Video Consultant