You understand the psychology behind how and why people buy, but how can you reach your best buyer while also meeting their needs? Below are some of the video types that can be used to reach your customer in ways they crave.
- Tell your story. Remember when we said people made both emotional and rational decisions? With a Story video, you explain who you are and what you do while also connecting with your customer. Customers who connect with a video on an emotional level are more likely to remember you and are more motivated to take action.
- Offer customer recommendations. A Testimonial video puts a name to the face, helping make your customer feel comfortable about working with your company. “People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin
- Answer their questions. An FAQ or First Time Experience video are both great ways to answer the questions a potential customer may have. Available 24/7 online, your videos will be available whenever a customer is interested in learning more.
- Explain the value. A Product, Sales Pitch or Resume video will help you explain the value of your product or service. Detail your specifications, warranties, employee certifications or whatever other unique aspects bring value to what you’re offering.
Reach your customer in a way that eases their uncertainty and invites them in. As video grows to become the preferred form of communication, your business should grow to meet the demand.