As a business owner, you might be thinking that you could save a lot of time, energy, and money if you handled your video marketing goals on your own. I mean, why hire another person to handle your video marketing needs? Everyone has a cell phone, and advancements in technology have made it so easy to handle Do-It-Yourself (DIY) projects. From baking cakes to making clothes to learning how to dance, the possibilities are endless.
The questions you really must ask yourself are: Is it really as easy as having a cell phone, recording a video, and uploading it to the internet? How long is the video? What is the purpose of the video? What resolution? What platform will you post it on? Do you have a script? What keywords will you use? How will you determine your audience’s reaction to your videos? How many videos will you post? How often will you post? Are there other employees who can help you? Where will you shoot your videos? Honestly, the questions that could be asked go on for hours. Do you really have that kind of time? If you struggled at all to answer any of the previously asked questions, you may want to consider hiring a professional video marketing business to help with your video marketing strategy. Keep reading to learn why hiring a professional may be a better decision for you and your business.
They Are Professionals for a Reason
This reasoning seems straightforward but it is important to mention before we discuss other reasons why hiring a professional may be the better choice. Professionals have dedicated more of their time to learning the best ways to get something done and video marketing is no different. Professionals who handle video marketing are prepared and more organized than if you were to DIY. They also have access to the most up-to-date video equipment and understand the best ways to create videos for your business. Sure, you could create a 360-view video of your workspace, but would you really be able to get as interactive as a professional would be able to? You could try making a How-To video but sometimes just aiming a camera at something isn’t enough. Consider leaving it to the professionals who will be able to ensure the audio, video and angle quality are as exact as possible.
Time is Precious
Now saving money is the goal of any business, but time is just as precious as money, if not more. Spending a little extra to hire a professional can allow you to make the most of your video marketing strategy, allowing you more time to focus on other aspects of your business. It could cost you even more money in the long run trying to DIY.
There is organizing, scripting, recording, editing, sound checks, quality control, links, keywords, and titles, and then you must upload the content and choose the platforms you want to upload the content to. This is assuming your DIY video project doesn’t have any hiccups, and knowing how life can be sometimes, there are bound to be a few bumps in the road. Why waste all the time and energy when you can hire someone else to handle that for you?
Knowledge is Power
As we mentioned above, once you’ve created your content it is time to start thinking about platforms, and professionals not only tend to have knowledge about making the videos, they also have knowledge about how best to promote them. Not all platforms work and function the same, and in some cases one platform may be better for one type of business than another. For example, home design businesses may get better reactions from Facebook or Instagram than LinkedIn or Snapchat.
Different platforms also require different video qualities, different video lengths, and even different dimension and pixel sizes for videos and images. With a professional’s knowledge, not only will you get good quality video and content, but you can ensure you get the highest ROI and more generated sales and leads as well.
New Ideas and Unbiased Opinions
You may know your business better than anyone, but having another unbiased and open-minded perspective can help your marketing strategy in the long run. Professionals experience all kinds of different video content, all kinds of different businesses, and in some cases, make personal videos of their own.
Some businesses can struggle to find content to use in their videos, and in many cases can struggle on where they need to begin their video marketing strategies overall. Professional video marketers aren’t just good for equipment or even platform knowledge, but they can help you organize your own ideas and discuss what might work best for your business and the goals you aim to achieve.
SEO and ROI
Whether you’ve been following our blogs or not, one of the main focuses of any video marketing strategy is SEO (Search Engine Optimization), which is essential to ensure that your business and the content you upload is found easily by your audience. Hiring a professional not only ensures that you are striving towards a higher SEO but can also lead to a higher ROI in the long run. Through better equipment, more organized strategies, better ideas, proper platform placement, and essential keywords, a professional can help use these methods and tools to increase your overall SEO.
Like most things in a video marketing strategy, focusing on the things that seem the most irrelevant (keywords, titles, video length, color, lettering, types of video) can help make sure that other parts of your strategy (generating leads and sales, creating relationships, showing off brand) are achieved with as much ease as possible.
Doing-It-Yourself (DIY) can always be a fun and interesting experience for anyone, even businesses. However, we here at BVC want to take your business and goals as seriously as you do. In many cases, it may seem that DIY will save you the most time and energy, but depending on your business focus, your goals, your budget, your experience, and even your spare time, trying to implement a video marketing strategy into your business on your own may not be the wisest idea.
Professionals don’t just have to handle all the technical and electronic aspects of your video marketing strategy, they can also offer advice and even help organize your ideas and content. Now you may be asking yourself, how much does it cost to hire a professional video marketer? How much is too much? Is there too little amount that could be spent? Check in with us in a few weeks for our next blog to learn more!
-Your Friendly Neighborhood Video Consultant