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Although it may seem relatively new, video marketing is becoming a fast growing and overall essential part to any upcoming business marketing strategy. Over the years, 63% of businesses have...

If you have a website, you’ve likely invested somewhat in search engine optimization, or SEO (where your website ranks on search engine result pages like Google). After all, what good...

If you’re familiar with the 4 C’s, then you know that building a relationship with your customer is invaluable to your business. Understanding your customer helps steer your business practices...

Most businesses are familiar with the 4 P’s (Product, Price, Place and Promotion), the marketing mix that has served as the foundation for successful product offerings for decades. But are...

Your business card provides potential customers with their first impression of you and your business, so it should portray your company’s values as well as show your personality. It can...

You understand the psychology behind how and why people buy, but how can you reach your best buyer while also meeting their needs? Below are some of the video types...

When talking to a potential customer, you should be thinking about the buyer’s journey rather than the seller’s process. To do so, it’s important to understand the reasons behind how...

Video is the wave of the future, with Cisco projecting that video will account for 82% of all internet traffic by 2021. And according to Wyzowl, 63% of businesses have...